Did you know that a picture taken from a foot away can make your nose look 30% larger than a picture taken from 5 feet away? Now think about how far away your webcam is.
Video calls are enough to make anyone insecure about their face. You fuss with the angle and the lighting until any signs of double chin disappear and the bags under your eyes vanish. But if you’re insecure about your nose, the odds are good that you can never find the right angle.
They say that Zoom really gives you the chance to zoom in on your own flaws. Sure, you could turn off your webcam, but isn’t there anything else you can do?
The Zoom Effect
The sheer volume of people on video calls every day has caused a predictable spike in selfie-light sales. But it also had an unexpected impact on the plastic surgery industry.
The Google searches for things like “what is rhinoplasty” and “how much is a nose job” have skyrocketed over the last year. And a lot of people are following through on those questions and actually booking appointments.
According to The American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), 70% of their members experienced an increase in business during the pandemic lockdown, and more than 80% of them attributed the spike to people wanting to look better on Zoom calls. The phenomenon is so widespread that it has been dubbed The Zoom Effect by people in the industry.
The AAFPRS also reported that rhinoplasty procedures saw the biggest surge over the last year, with 78% of surgeons reporting an increase.
Work From Home/ Recover From Home
For the first time in years, the plastic surgery industry is seeing a decrease in the number of non-surgical facial procedures like Botox or fillers, and an increase in rhinoplasty procedures.
Experts believe that this is because the lockdown presents a unique opportunity for would-be patients to go all-in and get a full surgery because they don’t have to use a week of vacation days for post-op recovery.
They can discreetly recover at home while working from home, and they can save their vacation days for a real vacation.
Teens Seeking Treatments
Of course, most people over 30 are really entering this world for the first time. However, today’s teens live there, and they grew up there. They’re shooting countless Snaps, TikToks, and Instagram stories every single day. This exposes them to a tremendous amount of online bullying.
Not surprisingly, 41% of surveyed surgeons identified an increase in the number of rhinoplasty procedures among teens as an emerging trend.
These trends are unlikely to slow down any time soon, as young people will continue to remain on daily videos well after the pandemic. At the same time, we’re seeing a global change in attitudes towards plastic surgery, as a whole.
According to the American Society of Plastic Surgeons, almost half (49%) of the people they surveyed during the pandemic said that they were open to getting their first-ever plastic surgery.